If you want to increase your brand visibility in China, it is imperative that you have an active presence on leading Chinese social media platforms like WeChat. With over one billion monthly users, many of whom check it at least ten times a day, WeChat is a versatile app that extends well beyond a simple chat platform. Along with using it for communication purposes, you can use it for e-commerce, provide swift customer service, and as a wallet.

With WeChat, you will be able to reach out to and engage with large numbers of potential customers, boost your online sales, and build a loyal following.

Sounds great? There are a few caveats, however. To make competent use of WeChat, you need to have an in-depth knowledge of the Chinese language, culture, social trends, and consumer behavior. Also, you must be familiar with Chinese legal rules and requirements to get on the platform in the first place. If you have the requisite knowledge, you will have an advantage in leveraging the massive Chinese market. However, few foreign businesses have this ability, and so they must work with a WeChat marketing agency.

Here are some more valid reasons to use a WeChat marketing agency.

They can help you with account registration

The Chinese government requires foreign businesses to register officially before using WeChat and other Chinese social media accounts.  You have two options for signing up for a WeChat public account—you can do so as a foreign company or through a Chinese agency. The latter option gives you the advantages accorded to businesses registered in China, which are not available to those without an officially sanctioned identity in the country.

For instance, by registering on WeChat through an agency, you can use all WeChat features and connect with users based in China. On the other hand, if you registered as a foreign company, you can only communicate with WeChat users from outside China. That would defeat your original purpose of getting on WeChat to reach out to consumers within the country.

A WeChat marketing agency will inform you of the necessary documents and fees for opening your account, and they will also handle the entire registration process for you.

They can help you develop a better market understanding

Every market has unique requirements, and China is no different. What worked for you abroad may not necessarily work here. The culture, language, consumer behavior, and trends in China are too unique, and if you don’t know these, you won’t survive the competition. That is why it will benefit you to work with a WeChat marketing agency. They will assess the best way to position your products and services in the Chinese market and guide you in developing a China-specific marketing strategy.

They can help you to achieve a maximum audience outreach

Connecting and engaging with the right audience is crucial for increasing your brand identity and enhancing your online sales. The WeChat marketing agency will help you with this by researching your target audience. They will then plan the relevant social media posts and other content for your WeChat account to attract, engage with, and retain this audience.

They can help to develop a mobile-friendly marketing strategy

Mobile device users make up the highest percentage of WeChat users. So, to reach this audience, you need to make sure that your marketing strategy is mobile friendly. A WeChat marketing agency will help you in creating and optimizing mobile-friendly content to increase traffic to your WeChat account and website and maximize your business.

They can integrate your business with the wallet feature

The WeChat wallet feature offers real convenience to users as they can browse products and services on their mobile devices and buy them at once if they like them. They can also use WeChat to pay for offline purchases. Since consumers in China have become accustomed to using WeChat for making their payments, being on WeChat and having the WeChat wallet feature will work out to your advantage.

The advantages of working with a WeChat marketing agency are manifold, as you see. They will help you make maximum use of a growing number of WeChat apps and boost your business in China.

With its massive population, China offers lucrative business opportunities that you cannot afford to miss. However, the Chinese market is not the same as the US or other Western countries. If you want to reach and engage the Chinese audience, you need to team up with top China digital marketing agency.

Here are a few examples of why you need a digital marketing agency in China to take your business to the pinnacle of success.

Digital Marketing in China Is Different

If you think your customer engagement strategies used on Google will work in China, you are wrong. You would be surprised to hear that Baidu is the most popular search engine in China and not Google. Baidu has an upper hand in China. The search engine is focused on the local Chinese market, with more than 74.6% search queries. Baidu only indexes websites and content in simplified Chinese and does not index content in English or other languages. This can be a big drawback if you are not an expert in the Chinese language.

You can turn things in your favor by employing a China digital marketing agency. The agency would know the tips and tricks to attract the Chinese audience on Baidu and can help establish your brand in China in lesser time. Once your brand is established in China, it would be easy to achieve sales target in China.

Websites Are Not the Most Popular Online Platforms in China

Creating a website in China is not enough to attract a large number of Chinese customers. The emergence of apps like WeChat has affected the popularity of websites. Chinese users are spending hours on WeChat, and it is mainly due to the diverse functionality offered by the chat platform.

WeChat allows users to read articles, pay bills, message their friends, play games, and the list goes on. This online behavior has reduced the number of visitors to websites. If you want to build a brand in China, you need to use the popularity of WeChat to your advantage.

A digital marketing agency in China can help you develop a good marketing campaign for the WeChat platform that can help your organization reach a large number of prospective customers that can take your business to a new height of success.

Different Tiers-Different Customers

Generalizing customers can be a big mistake in digital marketing in China. The consumer behavior in China changes with financial strata’s. In fact, the consumer behavior in Tier One, Tier Two, and Tier Three cities can be largely different, and ignoring this aspect can be fatal to the growth of your brand.

For example, consumers in Tier Three cities largely use an app named “Pinduoduo”. The app mainly focuses on group buying, and users can score big discounts by getting their friends included in the deal. The nature of the app appeals to lower-income individuals in rural cities. You need to take into account consumer behavior before moving ahead with your marketing strategy.

A digital marketing company in China would be well aware of this marketing aspect and help you develop the right digital marketing strategies and right target platforms.

Community Building Is Crucial for Success

Community building is one of the most important C’s of China’s marketing. If you look at any successful app in China’s digital marketing space, you will note they have a strong social/communal aspect.

To achieve success in China and take your business to a new height of success, you need to focus on creating communities with niche interests. These purpose-built communities can help you foster brand evangelists, build a reputation, and get first-hand access to your target audience.

A digital marketing company in China can help you create interesting content for your business niche and distribute content in the group. The marketing agency can start discussions, share news updates, share the relevant study with the community to establish leadership for your brand, and create followers. 

Creating some fancy marketing campaign won’t get your audience in China. The Chinese digital marketing space includes diverse digital platforms, and you need help from China digital marketing agency to put your marketing initiatives together.

It doesn’t matter where your business is in terms of its development. Whether it’s a start-up, a small business, or a mid-to-large-sized business on its way to branching off and becoming a corporation, it has taken a lot of work to get to where you are. And that amount of work didn’t just pull itself together. Your business is unique. Your market is unique—the fact that you’ve discovered a niche in the market that can be fulfilled by your business necessarily means that your business is doing one-of-a-kind things. It isn’t a cookie cutter business that you took out of a box and followed the instructions to piece together. You’ve had to use creativity, ingenuity, a lot of hard work, and a lot of dedication to make your business into something that matters to the world—so why should your brand strategy follow a cookie-cutter one-size-fits-all approach? You’ve already proven your business to be unique, so why not find a brand strategy that offers the uniqueness and creativity that got your business to where it is in the first place?

What is a brand strategy?

You may not think the idea of a brand strategy will apply to your specific business. Maybe you sell services instead of products, or maybe you sell products that have their own brands. It may seem a little off the mark, but your business is its own brand. The products and services you sell have your business’s name attached to them, and that means they are a part of your brand. It’s what makes your business recognizable. The more satisfied customers you have, the more reliable your brand becomes; but you don’t just want to rely on the word of mouth of satisfied customers to market your brand for you. You want to be active about marketing your brand in the right way—and that means in the right way for your specific business within your specific niche market and demographic. That’s where brand strategy comes into play.

Brand strategy is about more than just establishing the identity of your brand; it’s about creating a long-term plan that anticipates the development and future direction of your brand—as well as your business and its specific goals. It factors in things like potential developments, consumer needs, expanding markets, and competitive market environments, to name a few features. Essentially, brand strategy is an investment in insuring your brand for both short-term and long-term success, no matter which direction your business—or the economy—takes.

How can brand strategy help?

Brand strategy can help you learn more about the true identity of your business—and it can help you plan for the direction it may be headed in. Proper brand strategy follows one key concept when it comes to securing your brand for the future: the customer. A good brand strategy will work with and engage your customers in order to learn what your business identity is to them, what expectations they have, and what their needs are. This will help you focus on the brand identity that will guarantee you success within the expectations and needs of your clients, and it will help you learn how to market that identity towards a more successful future.

Brand strategy doesn’t just take your current business identity into consideration. It also considers things like:

• Brand identity: brand strategy takes into consideration the needs covered by your brand, along with market trends, in order to anticipate where your brand is headed. Creating a strong brand doesn’t just help your business connect with today’s consumers; it helps you connect with tomorrow’s clients, too.

• Brand architecture: brand strategy takes into account pricing structure models and sales trends in order to create a plan that can accommodate and grow alongside your business. A brand isn’t as effective if it’s only functional today; it has to apply to your business tomorrow, too.

• Brand roadmaps: brand strategy doesn’t just anticipate market trends and the needs of your clients when it comes to strategizing for the future; it also takes your goals into consideration in order to construct a brand that can carry you towards those goals faster.

• Creativity: a good brand strategy will be customized to your specific business’s unique needs and characteristics—and it will be able to apply the same creative processes that have gotten your business so far already.

If you’re looking to invest in the current and future success of your business, there is no better insurance than brand strategy.

The important role that variable data printing (VDP) plays in business communication often remains underestimated. In these days when customizing emails according to the recipient’s expectation and responsiveness has widely been regarded as a smart business move, there are not too many viable alternatives to variable data printing for achieving that. Variable data printing lets your direct mail pieces get segmented and customized as per the interest and typical personality attributes of the recipient.

For businesses this has been perceived as a wonder tool for achieving higher responsiveness and effect through a direct mail marketing initiative.  But personalizing business mail and making business appeal to the interest of the mail recipients is just one major side of the benefits. There are too many other aspects as well. From allowing businesses utilizing customized URLs and QR codes to offering more attention grabbing effect through your email, variable data printing offers an array of surprising benefits.

Variable data printing by allowing the business to make use of personalized URLs and QR codes it facilitates easy and innovative way of customer interaction with the business brand. In one way, this makes the customer experience better and on the other hand, this result in strong customer relations that will further provide a boost to ROI and other business specific outcomes. Moreover, by these personalized measures the business can effectively measure and track response rate from the mail recipients and customers. These days when measuring responsiveness is an important attribute to ensure effective business analytics, variable printing services can really play a major role.

Variable data printing for some time grabbed the attention of email marketers for its huge potential in customizing and personalizing to reap an array of business benefits. Through this tool you can now draw more attention to your emails and make them appealing to your target customers and audience. Let us now have a quick look at some of the key business benefits of variable printing.

1.  A boost to business return by the use of mail listing data

The mail list tells a lot about prospects and the places they stay, their social positions, occupation and other personality attributes, he can customize the mails to grab more attention and garner effective results and to do this variable data printing can be a great tool. You can create a custom mail copy and information as per the recipient’s interest and other personality traits. By adjusting the mail information as per data like where people live, their marital status, their profession, etc. You can make your marketing address more accurate as far as grabbing their interest is concerned. If making the mail more relevant and appealing is your objective, then variable data printing is the right tool to achieve that.

2.  Customizing the return address and business phone number

For some recipients offering nearby return address or more location specific contact details is important. A business can have several offices or stores and now while driving mail marketing campaign give attention for offering them information regarding stores and locations that are close to the recipient’s address or preferred by him. In this way, you can offer your customers different contact points, contactable persons and phone numbers and thus as a whole can increase the chances of responsiveness. Variable printing just lets you achieve this by offering customization in contact information as well.

3.  Using custom fonts and stylization to grab more attention

Thanks to variable printing data each and every different recipient name, address and other information on the mailing list can be printed with separate fonts. This provides each mail a customized tailor made look and furthermore, with the addition of customized stylization the mail looks very personal and eye catching. With the separate font and design scheme accompanying each mail it creates a corporate identity and make recipients feel as more attended by the sender of the business mail.

4.  Using color to your advantage

By utilizing color shades effectively in the print layout and in the copy you can further make the mail more interesting for the eyes. Regular black and white printing color often does not create any impression at first look just that looks too common. On the other hand, appropriate use of color not only just touches the vision, but it can also effectively complement the brand identity. Using color wisely you can also highlight certain important parts of your mail and can grab quick attention to some necessary parts.

5.  Now incorporating images and maps becomes easier

Thanks to the freedom of customization provided by variable data printing services you can now incorporate images and local maps to your mails to the advantage of your recipient. You can incorporate images that are more relevant to the respective recipient and can offer local map of the store as per the location of the mail recipient.