Digital Marketing is Vital

Marketing through digital ways has become an unavoidable organizational task in our time because of the sweeping shift in the global shopping pattern. The last decade has witnessed sweeping changes as regards the prevailing social scenario, and people across the globe have approved online shopping. Hence, the hitherto existing methods of promotional activities have become almost out of date. Businesses must reach out to the customers for augmenting the sales volume, and in the changed scenario, only by applying prudent digital marketing companies will be able to survive. This is the sole way to beat market competition and increase sales revenue. Moreover, the present pandemic that has shaken the world has made the scene all the more in favor of online shopping. Here comes the practical importance of digital marketing.

Why Social Media Marketing is the New Trend for Marketing?

Though digital marketing entails different tasks, social media marketing holds prime significance. This promotional method has already become a vital tool as far as the overall search engine optimization tasks are concerned. The most remarkable thing as regards this method is that you can have direct contact with existing and potential customers. Remember, only by applying necessary strategic policies, you can make the search engine optimization right. A sure bet to make the online marketing effectual is through social media marketing. Microblogging sites have become par for the course of the social activities in the contemporary period. A large section of the population among the varied customer segments is using such sites daily for effective communication. Hence, it will be wise for all companies to have active participation in such sites. Apart from this determined involvement, placing ads in such sites will also yield positive results. That said, social media marketing is quite different in some countries like China, where there are specific microblogging sites through which one will have to carry out the advertorial campaigns.

However, for productive digital marketing, you must get the assistance of a specialized digital marketer who knows the real market pulse as regards the region where you want to sell your products or services and the targeted audience. Hence, you must seek the professional assistance of an established digital marketing company, and this is a vital point that you will have to make sure. The company must have hands-on experience in social media marketing in China (adstochina.westwin.com/social-media-marketing-in-china).

The entailed tasks of social media marketing in China are entirely different from the tasks that prevail in the other parts of the globe. In China, the popular social media platforms are not the same that you see in other countries. Here, the main sites that you must take into account are Weibo, WeChat, etc. There is a grand flow of social interactions through these leading social media sites. For this specific reason, no marketer can avoid these sites. By maintaining regular and lively participation in Weibo and WeChat, it is possible to have sound and beneficial rapport with the targeted audience. This relationship is vital in the contemporary period, which will not only help businesses to have customer retention but also new customers. Nevertheless, it is also highly significant that you must interact with the participants tactically, and remember, this is indeed crucial. For this, the professional assistance of a talented SEO company will be of much help to you; such an agency will be able to advise you properly as regards the varied methods that are vital regarding social media marketing in China.

Social Media Marketing

One main thing that you must ensure while selecting an SEO agency is the skill of applying prompt and efficient strategies as regards the related tasks. Of course, by searching through the internet platforms, effortlessly, you can find the top agencies that have experience in the field of social media marketing. It’s needless to say that you must count the practical experience of the team, the success record, and naturally the pricing. However, you must choose the best professional team. If a particular SEO agency has served a good number of clients, for sure, you can deem it as a specialized team.

When you’re thinking of marketing your brand in China, the question of whether or not you need professional help, aka, a digital marketing agency is one you need to answer. Sadly the answer is very subjective and varies from brand to brand. But at the end of the day, you can tell with ease whether or not you need one, and more importantly, if hiring one is a judicious decision for your brand. 

The best China digital marketing agency: To Hire Or Not To Hire

Before getting into digital marketing agencies, consider this. The digital marketing landscape in China is ever-changing at a fast pace and happens to be quite different from the West. Social media platforms such as Weibo and WeChat have dominated the scenario, with over 1.3 billion people using it on a daily basis. That is twice the population of the United States. So, when you’re thinking of exposing the Chinese population to your brand, you have much to consider. It is not a small deal, and since you won’t get multiple shots at it, you have to ensure your first shot sticks. This is one of the main reasons why foreign companies do not mind spending some big bucks on digital marketing agencies in China. That said, many also prefer doing it themselves, saving money and time. But is it just as effective as hiring a third-party agency? Is it as simple as it sounds? More importantly, is it judicious to hire a digital marketing agency in China? 

… in case you were wondering, yes, these are all questions one would ask themselves before diving into the digital marketing scene in China! 

Judicious: Cost-Effective Or Not?

When we talk about a judicious decision, more often than not, we are talking about the cost. Now, there’s no way around the cost of a digital marketing agency in China: they are quite pricey. In fact, this is one of the main (if not only) drawbacks of an external digital marketing agency: it is quite an investment. The initial costs alone, like the start-up fees, could be quite daunting. The agency fees can vary greatly depending on the size and capability of your company as well, between $2,000 to $20,000 per month! Needless to say, that is quite expensive, and may not be affordable by many small-to-medium businesses. 

The pricing packages and particularly the marketing campaigns are marked up, given the competition in the Chinese marketplace. Further, many of China’s digital marketing agencies have fixed, inflexible contracts that can just as easily rack up a thick bill. This is why many people give it ample thought before making this investment, and that’s usually for decently-established companies. Startups on limited budgets would have a hard time funding digital marketing agencies. 

China’s Digital Marketing Agencies Today: Judicious Work Arounds?

Some of China’s digital marketing agencies have more standardized packages nowadays, making it a lot easier to hire them. All you need to do is consider the range of services your brand would require, the number of channels, and the overall effectiveness of the selected package, and you’re good to go! Besides, this is not a hit-or-miss kind of investment. Everyone is well aware of the positive impact a Chinese digital marketing company could have on your company. The initial cost can easily be compensated when the revenues start pouring in. 

China Marketing: Objective Strategies

Besides the obvious benefits of hiring a digital marketing agency in China, such as pertinent content, extensive knowledge, and experience in the Chinese market, and a better understanding of the laws and regulations in China, one of the main reasons why new-timers in the Chinese market should consider a digital marketing agency is their talent for objective strategies. They can easily make objective assessments of the business, based on their experience. 

You’re almost guaranteed that they will come up with the quickest, and hopefully, the most effective results by using the strategies that work best in the market. Showing you what works in the current scenario, having adapted to the changes, you needn’t worry about keeping up with the market. They’ve got you covered. In the long haul, it saves you not only money but time. Besides, using the same approach you’ve used to enter other markets may not work in China. An external digital marketing agency can work around such novice mistakes!

Though most business entrepreneurs are familiar with the term SEO, not many understand its complex layers of functionality. Hiring an SEO firm simply to increase organic traffic, believing that it will automatically lead to increased revenue, can be downright foolish. Before you choose to collaborate with an SEO firm in Houston, it is important for your in-house team to be specific about your business goals and your specific requirements from an SEO firm.

Important Tips for Entrepreneurs

Effective communication

Search Engine Optimization is a long-term process and you will be working with the Houston SEO firm for years if all goes well. Therefore, effective communication is the key to a successful relationship when it comes to collaborating with a good SEO firm. Although most of the entrepreneurs have access to the tools used by these firms to measure the Key Performance Indicators or KPI, it can be difficult to analyze the results. This explains the reason to choose a firm that communicates effectively as the entire process of achieving your website goal takes patience, time, and effort. In short, before you pick an SEO company for their services, schedule a meeting or call them to check their responses.

Avoid firms that promise the moon

SEO is a process that involves optimizing your website to procure top rankings on search engine pages. An SEO specialist who claims to have a greater hold on Google algorithms and promises to deliver results in no time is usually a fake. It is wise to avoid such firms as they are obviously lying. Short cuts to attain a higher search engine ranking such as keyword stuffing, buying links and so forth are known as Black Hat Seo techniques. The use of these techniques can demote your website from Google ranking pages and thereby affect your business detrimentally. As an entrepreneur, you need to know that SEO firms that guarantee quick results often utilize Black Hat techniques, which violate the rules of search engines.

Word of mouth

One of the most practical ways to pick a good SEO firm in Houston is the old school way- word-of-mouth. Instead of using popular search engines to find a reliable SEO firm, ask around in your professional circle for reliable service providers. It is wise to choose firms that have provided flawless services to similar businesses. Narrow down your search by choosing a firm that provides services that synchronize with your goals. In this way, you can rest assure that you have collaborated with the best firm that can provide you with the desired results.

Remember- finding the right SEO firm is the key to building a successful brand, so make sure you choose the right firm for your business!

With multiple foreign companies making their way to the Chinese marketplace, it’s no surprise that the ways to tap into this gigantic market have multiplied, along with the difficulty factor doubling as well! But in order to really get to your target audience, you must get involved in social media marketing.

Social Media Marketing: Baidu SEM?

When it comes to social media marketing in China, Baidu search engine marketing comes to mind. This is one of the top marketing strategies used in the country for brands to attract their target audience, drive up traffic on their websites and expand their business by being accepted by the average Chinese customer. Having said that, dealing with Baidu SEM (adstochina.westwin.com/Baidu-SEM) is no piece of cake. In fact, if you’re clueless on the subject, it is always advisable to hire an external third party: perhaps a digital marketing agency in China that can help with these tasks. This saves you time, energy, resources, and a tonne of money.

What Is Baidu SEM?

Before we move on to the list of benefits of using Baidu SEM, here’s an important question: what IS Baidu SEM? Baidu SEM or PPC (pay-per-click) is an important marketing technique that uses paid tactics to reach the customer; it is considered the part of the strategy that gains visibility ultimately! If you’re thinking about Google Ads with other foreign companies that use Google as their primary search engine, when it comes to Baidu PPC, you’d have to think of Phoenix nest. Keep in mind this is a lot more difficult to set up than say Google Ads. This includes activities like setting up and optimizing ads but also set budgets for ad placements.

Most Common Baidu SEM Practices

Some of the most common SEM/PPC practices used by Baidu are Baidu Tuigauang (basically Baidu’s version of Google Adwords), Baidu Pay for Placement (P4P- there may not be a Google equivalent for this Baidu product yet, but it allows you to reach out to your target audience using relevant searches), Baidu Pro Theme (a not so common tool used exclusively for Baidu Union members), and BaiduTV (used specifically for video ad promotions and does a good job connecting with your ideal customer).

Benefits of Using Baidu SEM

In case you were wondering, Baidu is the strongest platform that can be used not only by Chinese businesses but also oversea businesses to work their way into the Chinese marketplace. It is, in other words, the only channel used to connect the enormous market of this country, and Baidu just happens to be the leading search engine of China. Thankfully, some of its distinct features have successfully been leveraged to use for different purposes, the main purpose of which is social media marketing, of course!

Baidu SEM: Broadening Your Target Audience Circle

China has over 700 million internet users, and this number has no intention of reducing any time soon. What could be a better way of reaching out to them than by their most popular search engine? Promoting your products and services while they’re on their daily social media splurge only makes work easier for you. Baidu does a great job there because it is the most popular search engine in China and is being used by 90% of the population! Marketing your products using Baidu SEM helps you connect with your ideal customer on a personal level while promoting your brand in the best possible platform, literally.

Baidu SEM: Effectively Using Online Advertisements

Baidu SEM has displayed positive results when reaching out to Chinese customers. They also respond well to online advertisements! This is rather surprising, as customers from most foreign countries do not like ads and tend to ignore them. Meanwhile, Chinese customers search for those ads and support targeted marketing! Therefore, if you’re using your previous knowledge of SEM, don’t apply that for Baidu SEM, as the reverse of what happens in countries abroad happens here. They believe that if businesses are willing to pay and advertise their brands, it is worthy of consideration at the very least.

Baidu SEM: Helping With Online Purchases

Chinese customers do not shy away from making impulse shopping decisions online. According to recent studies, there are almost 6 billion queries every day on Baidu that include customers searching and buying a wide plethora of products. With millions of smartphone users in this ginormous country, businesses are getting multiple opportunities to market their products on this great social media platform!