The Role of Baidu SEM in Business Growth

Search engine optimization and search engine marketing are the undisputed leaders when it comes to reaching online users. Baidu is the largest search engine in China with more than 76.4% market share in China’s search engine market.

Learn how Baidu SEM can help in growing your business.

Targeted Advertising on Baidu

Baidu PPC platform allows advertisers to target selective audience groups based on various factors like devices and interests, location, demographics, keywords. The Baidu advertising platform gives advertisers full control over your marketing campaigns.

Every day millions of Chinese users are searching for products and services. With Baidu SEM ( you can reach a vast number of potential users who might be interested in your products and services. With more than 60% market share, Baidu SEM also increases the chances of returning the client as well as targeting a new customer base. This can expedite business growth.

Immediate Results

Unlike Baidu SEO, Baidu SEM offers businesses immediate results. Time plays an important role in business growth. Losing time is equivalent to losing business opportunities. Baidu PPC allows businesses to showcase ads right in front of people who are searching for your products and services.

With Baidu PPC, you can narrow down on the list of keywords to use at different times of the year to optimize the results of the marketing campaigns. This allows you to keep costs in control and also get a good return on Baidu PPC investment.

Measurable Results

As with all marketing campaigns and strategies, you would want to measure KPIs to determine the level of success of the campaign. Baidu SEM provides you with Baidu Analytics that provides detailed report data along with accurate demographics data.

Analytical tools like Baidu Tongji can provide you with accurate insights into your webpages. Some of the data and insights that might be helpful to you are keyword ranking, crawling error, page index.

Baidu SEM analytics tools give the ability to measure universal SEO KPIs like organic traffic, direct traffic, referral traffic, bounce rate, session time, new versus return visits, conversion ratio, and the number of pages that get at least one visit.

With this data and analytics reports, you can make adjustments to your advertising campaigns, and discover new ways to optimize your website to increase traffic and conversions.

High Performance to Price Ratio

Baidu PPC has a high-performance to price ratio that ensures businesses can get potential clients without spending much money. No matter what your business size, Baidu SEM is perfect for all sizes of businesses. With a small investment in Baidu SEM, businesses can experience an increase in business sales volume and brand recognition.

 The Baidu PPC charges are based on results like how many potential customers it brings to your business website. With Baidu SEM, businesses have complete control and flexibility on their online marketing investment allowing an organization to optimize their campaigns for the highest possible return on investment.

Baidu SEM and Baidu SEO Work Hand In Hand

There is no doubt about the importance and effectiveness of Baidu SEO to grow business. One good thing about Baidu SEM is it complements Baidu SEO in different ways. Baidu SEM can help you find the most perfect keywords that can bring more traffic. Once you know the popular keywords that can bring the traffic you can use these keywords on your website to attract organic traffic.

Also, you can choose keywords that don’t rank well organically in Baidu PPC and attract traffic. This way Baidu SEO and Baidu SEM complement each other and help you target a wide variety of keywords used in your business niche.

Unique Paid Marketing Products

Baidu SEM offers a variety of paid marketing products like Baidu Pay for Placement, Baidu Pro Theme, and Baidu TV.

  • Baidu Pay for Placement allows businesses to buy priority placement where you can have your keyword permanently tagged on the first page of SERP. This gives you a significant advantage over competitors.
  • Baidu Pro Theme allows businesses to display their ads on apps for desktops and search engine tools.
  • Baidu TV offers you access to Baidu Union Members website and allows you to choose where to exactly show the video advertisements.

Do you’ve any questions about Baidu SEM?

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